How many times have you found yourself asking somebody else in the office what the name of the company is that you get a certain widget from, only to have it pointed out to you that the coffee cup sitting on your desk — that you use every day — has that same vendor's name on it?! We've all done it, and it illustrates that just giving things to people won't necessarily make them remember you or your company's products and services.
There's an art to using promotional items successfully. In order to make inroads into your customers' and prospects' mind, you first have to have a clear understanding of exactly what you're trying to accomplish. Maybe you want to generate buzz around your trade show booth because you're unveiling a new product. Maybe you just want to make people laugh because you're emphasizing how creative your company's ideas and strategies are. Maybe you want to send a message to a particular industry that you've entered the marketplace. Whatever your goal is, using specialty advertising effectively requires so much more thought than companies and marketing directors usually put into it.
As a fully licensed ASI distributor, Brainstorm has direct access to the manufacturers of every promotional item, give-away or incentive there is on the planet. Whatever you can think of, we can find. Or we can do the heavy-lifting for you and find just the right thing that will stick in your targets' heads.
